In plain English: digital transformation is the journey that constantly adapts to external factors such as consumer behaviour and other evolving technologies. As a result, it is a constant moving engine and you get to succeed by being ready to change! However, it is rather shocking when travelling around on business or simply buying things from the local farms that some of them are incredibly comfortable sticking to things like cash-only payments and no booking systems at all.
There are certainly many reasons for it including being comfortable with the current structure that works and not having to deal with further admin tasks involved. This means that one is simply not designed to scale and grow. Not only that, they tend to forget that the main reason they are in business is that someone is willing to buy what they sell or produce. Also, that customer is exposed to an incredible range of services from Apple Pay to subscription-based and virtual assistant services. Therefore, to that customer, this kind of experience is not just disappointing but incredibly hard to comprehend too. As a result, this could be the only reason for customers to move from one farm to another.
Having said that, I do understand that it is really hard for small farms or even small businesses to find time to deal with it because of the lack of resources. So, a simple approach could be to identify an experienced professional to get a good understanding of how to get started while considering the use of the following structure or architecture when starting with the simplest and smallest digital service for the business:
MACH is all about Microservices; API-first; Cloud-native; and Headless – which is a modern, composable software strategy defined by working with smaller solutions that seamlessly integrate. In other words, it is a connected service space that works when certain software practices are followed.
So, let’s break it down:
Microservices are specific functions that can easily be developed, deployed and managed independently from each other, resulting in faster updates and quicker access to new features. For eCommerce, functionalities such as the shopping cart or product page each have their code which can be independently scaled, as opposed to scaling the entire application. This flexibility also permits for greater customisation – allowing new features to be developed and tested to see what works best for customers.
Examples: Amazon, Etsy, Uber, Netflix and others
API-first is an approach to building technology with a simple principle where any new integration with other technologies will add to the overall value of the end-user solution.
It simply results in a platform that is technically flexible and easy to integrate with and therefore usually represents a technically generous business open to partnership and collaborative innovation.
Examples: Stripe, Twilio, Shopify, and others.
Cloud-native, simply means that the platform (service, app etc) is built for the cloud from the beginning and as a result, it relies on the cloud for reliability and scalability for a speedier speed and scale.
Examples: Docker, Kubernetes, GitLab and others
Headless, simply means the separation of the frontend (experience) with the backend (data/content). This provides businesses with the freedom to create multiple experiences for multiple devices at a pace, offering genuine device flexibility.
Examples: Nike, Venus, Feel Unique, Redbox, Overstock, Target and others
I would like to hear your experience in whatever type of digital change you want to bring to your organisation and why?
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