In this article, we will share with you some of the best techniques to improve the customer journey on your site.

First, you need to ensure that your site is easy to use. This means that the navigation is simple and efficient and that the user can find what they are looking for quickly. You should also make sure that the buttons and links are clearly labelled so that there is no confusion about what each one does.

A good example is Morrisons:

Morrisons customer journey navigation

In addition, you need to make sure that your site is responsive. This means that it will adapt to different screen sizes, whether it be a laptop, a tablet or a mobile phone. The layout needs to be easy to read on any device, and the user should be able to complete their task easily no matter what size screen they use.

Good examples are Morrisons and Waitrose:

Morrions navigation

waitrose response page

You also need to make sure that your site is fast loading. This means optimising your images and removing any unnecessary scripts or code from your pages. If possible, you should also host your website on a fast server so that the pages load quickly for the user.

website laoding speed

Finally, you need to ensure good customer service. This includes responding promptly to queries from customers, addressing their concerns and dealing with any problems as quickly as possible. It’s also important to provide clear instructions on how customers can get in touch with you if they have any problems or questions.” For more click here!

dookoo customer support

Over to you, can you recall the best experience you have had with an actual e-commerce site?